PRL Mens Formalwear and Sportswear
Selfridges, Oxford Street, London
This highly prestigious fit-out of both the Mens Formalwear and Sportswear concessions on the 1st floor within Selfridges, London was our most challenging and successful to date. The 2 concessions were run concurrently over 4 weeks working intensively with both PRL and Selfridges. The works were carried out both during and outside store opening hours in order to minimise sales disruption. Custom made specialist mahogany fixtures and fittings included finished display units with adjustable shelving and suede panels, display tables, island units and new sale counter incorporating stainless steel, vitrine units and shopfront. Services works included reconfigured AC, sprinklers and fire alarm, new lighting scheme and feature chandelier. Fitting Rooms and vestibule were also constructed. The existing oak flooring was extended and matched.
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